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Chernka

Project background: Chernka is a restaurant scheduling app that offers wide spectrum of inside information that allow users to choose the restaurants that they feel most comfortable with.

Target Users: Chernka app’s target customer is busy workers who almost dedicate their life working and do not have time to book or prepare for fancy dinner.

Role and Responsibilities: In this role, I played a pivotal part in designing the entire user experience for the app.

  • Paper & Digital wireframing
  • Low and High Prototyping
  • Conducting user interviews
  • UI designer
  • Create User Jouney
  • Create Personas
  • Usability testing

Process overview

Emphathize

In our digital era, people depend on mobile platforms for daily tasks. Existing scheduling sites often disappoint, especially for busy professionals. Chernka's mobile-friendly approach is crucial for seamless scheduling and business success

Understading Users
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Users Journey
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Story board
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Define

Following the creation of the user journey and storyboard, I have identified key pain points within the current user flow. These insights are crucial in understanding the challenges users face, paving the way for a more refined and user-centric design in the Define phase.

    Limited Availability:
    • Challenge in finding available seats at popular restaurants.
    Communication Hassles:
    • Difficulty in reaching and contacting the chosen restaurant.
    Time Pressure:
    • Time-consuming process of making calls for reservations.
    • Concerns about the time it takes to get information and confirm details.
    Weather and Queue Discomfort:
    • Displeasure with the inconvenience of waiting in queues, especially in unfavorable weather conditions.
    Public Pressure:
    • Guilt associated with being picky in a public dining setting.
    Anxiety and Overwhelm:
    • Feeling overwhelmed by the number of restaurant choices.
    • Anxiety about making the right menu and table selections.
    Uncertainty:
    • Uncertainty about the availability of desired dishes and tables.
    Menu Selection Concerns:
    • Anxiety about choosing the right items from the menu.
    • Worry about the quality of the menu offerings.
    Order Accuracy:
    • Concern about accurately remembering and communicating the order details.

Ideate

Undertaking a holistic approach to improve the Chernka scheduling app, including a competitive audit, refining information architecture, and translating insights into tangible paper sketches.

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View full analyses

Information architecture ...
Paper wireframe ...

Prototype

Bringing Chernka's design to life with an interactive interface, enabling hands-on testing and refinement of key features for an enhanced user experience

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Test

I initiated by planning usability tests. After two rounds of studies, insights from the initial test informed the progression from wireframes to mockups. The second study, employing a high-fidelity prototype, pinpointed areas in the mockups that required refinement.

Usability planning
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View full UT planning

1st rounded test results:
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Results summary

  • User experienced uncertainty about where to click after selecting the date.
  • Confusion arose due to the calendar icon not explicitly indicating confirmation.
  • Ambiguity surrounding the "looks good" button raised concerns for the user.
  • User found the menu homepage layout confusing.
  • Difficulty in identifying the next step after choosing a table.
  • Struggle to locate the reserve button.

2nd rounded test results:

Revision1 : Simplifying UI

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Revision2 : Added main search page

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Revision3 : Adjust text choice

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Moving Fowards
    Enhanced guidance for process completion:
    • Users want a clear step of how to select their restaurants.
    Use accessible language :
    • Use accessible language.
    Improved guidance for process completion:
    • Users want more understandable template of food menu page.
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